Instagram has introduced a new feature called “Creator Insights” to help creators establish partnerships with brands more effectively. This feature provides a snapshot of account performance over the last 30 days, giving brand accounts valuable insights into creator analytics.
The “Creator Insights” display on a creator’s profile includes information on Follower growth, Accounts reached, and Accounts engaged. These metrics give brands a quick overview of how prominent and active a creator has been in the past month. Creators also have the option to share this information, similar to Instagram’s Creator Marketplace.
The new “Creator Insights” option is currently only viewable by brand accounts and is limited to selected profiles. This exclusive access could potentially streamline the process of forming partnerships between brands and influencers for ad collaborations.
While the feature is currently limited in availability, there is a possibility of it being rolled out to more users in the future. Instagram has not disclosed details on the expansion of the “Creator Insights” display, but it could be a valuable tool for fostering connections between brands and creators.
Overall, the introduction of “Creator Insights” on Instagram offers a promising avenue for creators to showcase their performance to potential brand partners. By providing transparent analytics and metrics, this feature has the potential to enhance collaboration opportunities and create more meaningful partnerships in the influencer marketing space. It will be interesting to see how Instagram continues to develop and expand this tool to benefit a wider range of users in the future.
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