The rapid evolution of artificial intelligence (AI) continues to captivate industries across the globe, particularly in entertainment and media. Recently, Meta, the parent company of Facebook, unveiled its latest advancement in this arena: Movie Gen, an AI model designed to generate realistic video and audio clips from user prompts. This article delves into the key
Social Media
As we move into 2025, the social media sector is undergoing a profound transformation. Driven by pressures from regulatory bodies and evolving corporate policies, alongside the rapid advancement of artificial intelligence (AI), marketing professionals must be agile and prepared. The explosive growth of social platforms and the emerging trends in content consumption demand that marketers
As Halloween approaches, Snapchat is once again tapping into the seasonal spirit with the revival of its beloved content series, Phantom House. This innovative venture combines immersive storytelling with augmented reality (AR), encouraging creative expression among users while providing a platform for brand engagement. Brands like Maybelline New York, State Farm, and Hulu are essential
In the realm of marketing, adaptability is key, and Corona, the well-known Mexican lager brand, has recently demonstrated this principle. Owned by Anheuser-Busch InBev (AB InBev), Corona pivoted from its traditional long-form video strategies to embrace the burgeoning realm of short-form content. This shift is crucial, as the landscape of media consumption evolves, heavily influenced
Snapchat has recently introduced an innovative feature for its iOS users called Footsteps, designed to let users chronicle their explorations and the locales from which they have sent snaps. This development represents a significant stride in the app’s attempt to enhance user engagement and interactivity. Footsteps allows the app to record not only new destinations
In the ever-evolving landscape of social media, Snapchat has emerged as a powerhouse, particularly when it comes to influencing purchasing behavior among users. Recent findings from a survey conducted by eMarketer reveal compelling data on the app’s impact on consumer spending. Contrary to typical assumptions that platforms like TikTok or Instagram drive most sales, Snapchat
In an era dominated by social media, users are increasingly voicing their desire for a streamlined experience. Specifically, many have expressed interest in a “following-only” feed on platforms like Instagram and Facebook—where the latest posts from accounts they consciously choose to follow take center stage. However, recent insights from Instagram’s chief, Adam Mosseri, indicate that
In a significant enforcement of data protection regulations, the lead privacy regulator of the European Union imposed a hefty fine of 91 million euros (approximately $101.5 million) on Meta, the parent company of Facebook and Instagram. This ruling, issued by Ireland’s Data Protection Commission (DPC), stemmed from a serious oversight in how Meta handled user
As artificial intelligence (AI) continues to make headlines and capture the imagination of tech enthusiasts, its actual implementation in social media platforms raises questions about meaningful engagement. The emergence of AI chatbot technology that mimics celebrities is a prime example of this phenomenon. While it may initially spark excitement, the reality of interacting with a
In a significant stride towards responsible artificial intelligence (AI) development, Snapchat recently joined industry giants like OpenAI and Google in endorsing the European Union’s new AI Pact. This initiative comes against the backdrop of the impending EU AI Act, a comprehensive legal framework set to govern AI practices across Europe. As we approach the full