Social Media

YouTube has recently announced its plans to introduce longer ad breaks in order to provide uninterrupted content within its Connected TV experiences. This decision comes after research showed that the majority of YouTube viewers prefer video ads to be grouped together, rather than dispersed throughout a video. By implementing longer ad breaks in CTV, YouTube
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Reddit has recently introduced an update to its agency partner program, offering approved partners new badges to showcase their expertise in Reddit ads. This initiative is part of Reddit’s broader strategy to enhance its advertising opportunities and highlight its evolving ad options to a wider range of brands. The newly launched Reddit Official Partner Badging
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Threads users on desktop are now able to access a new analytics dashboard that offers a variety of performance insights for their profiles. This dashboard provides valuable information on key metrics such as “Views,” “Interactions,” follower growth, and audience demographics. The availability of these insights is crucial for users who are looking to enhance their
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It has recently come to light that Google and Meta have reportedly made a deal to create and display ads targeted at minor users. The collaboration involved Google working on a marketing project to develop ads for Meta’s Instagram platform that were specifically aimed at teenagers. This revelation is particularly concerning considering both companies have
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