In an intriguing turn of events, Snapchat has identified India as a cornerstone of growth for its Augmented Reality (AR) creators. The striking 50% increase in the AR developer community within just two years underscores the immense potential seen in this demographic. This revelation came during Snapchat’s annual AR Day event held in Mumbai, a
Social Media
Instagram has rolled out its Teen Accounts functionality in India, a crucial step in addressing the surging concerns regarding the safety of younger users on its platform. As social media continues to play a pivotal role in youth culture, the need for protective measures becomes increasingly vital. By implementing Teen Accounts, Instagram aims to create
Despite facing significant regulatory challenges in North America, particularly in the United States and Canada, TikTok continues its ambitious evolution, notably launching TikTok Shop in Mexico this week. This marks the beginning of a larger strategy aimed at tapping into the Latin American market. As TikTok grapples with potential bans and restrictions, its focus on
In a significant move to streamline advertising efforts, Google has rolled out a series of integrations for its Campaign Manager 360 platform. This system acts as a centralized hub for advertisers and agencies, aiming to enhance the management of Google Ads campaigns. With these integrations, users will gain access to an array of new tools
The recent wildfires in California have left a devastating mark on many communities, particularly in Los Angeles, the birthplace of Snapchat. The calamity has deeply affected various individuals, including those at Snap Inc., highlighting the urgent need for recovery efforts. Evan Spiegel, CEO and co-founder, alongside co-founder Bobby Murphy, has taken the initiative to support
As the Super Bowl approaches, brands and audiences alike eagerly anticipate not just the game, but the rich tapestry of content surrounding it. YouTube has emerged as a key player in this ecosystem, providing a unique platform for creators and fans to engage with a variety of Super Bowl-related content. With the event being just
Social media platforms have continuously evolved to meet the demands of a diverse user base, and Threads, an emerging competitor in the social media landscape, is no exception. With its latest feature allowing users to re-share custom feeds, the platform is attempting to cater to both casual and power users alike. This new capability not
In a bid to transform the experience of its user-generated communities, X has rolled out significant updates aimed at enhancing visibility and interaction. This revitalization comes with both potential benefits and challenges, as users adapt to a shifting landscape in the way they communicate and share within these thematic groups. The latest updates mark a
WhatsApp, the popular messaging app owned by Meta, is poised to enhance user interaction by introducing an Events feature tailored for personal chats. Initially, this functionality was launched within WhatsApp Communities in May 2024. Following this, recent reports indicate that the platform is now testing event scheduling capabilities in one-on-one conversations for both Android and
Snapchat has recently rolled out an enticing new offering under its Snapchat+ subscription service. Known as the “Platinum” version, this premium option allows users to completely opt out of advertisements within the app, albeit at a significantly higher price point than the standard Snapchat+ plan. This move raises some intriguing questions about user behavior, revenue