In recent news, Publicis Groupe has made a significant move by entering into an agreement to acquire Influential, the world’s largest influencer marketing company by revenue. This acquisition marks a strategic step for Publicis Groupe in expanding its reach and capabilities in the rapidly growing influencer marketing industry. Reports have indicated that the deal between
Social Media
When it comes to TikTok marketing, one of the key takeaways from CreatorIQ’s analysis is the importance of working with creators to establish trust with your audience. According to their findings, 55% of TikTok users are more likely to trust brands when they hear about them from creators, rather than through traditional advertisements. This emphasizes
X, once hailed as a potential disruptor in the social media space under the ownership of Elon Musk, is now facing significant financial challenges. Despite claims of increasing popularity and record-high usage, a recent report by The New York Times revealed that X’s revenue in the United States had plummeted by 25% in the second
X recently added a new setting within account options that grants permission to use users’ posts and activity in the app to train its Grok AI chatbot. This setting, which is now active by default, allows X to gather information for the purpose of improving its AI system. While the company has been transparent about
Snapchat has introduced a variety of new features to commemorate the 2024 Olympics, with a key focus on utilizing Augmented Reality (AR) technology. The platform has collaborated with the International Olympic Commission (IOC) to create a series of AR Lenses that embody the spirit of the Games. These AR experiences, powered by Snap’s AR Camera
Elon Musk’s platform X has taken a step towards giving users more control over their data privacy. With the introduction of new settings, users now have the ability to prevent their posts and interactions from being used to train the artificial intelligence chatbot Grok. While the default setting allows for data to be shared with
X has recently launched some new features for its Grok AI chatbot, with one of the highlights being the profile analysis option available to X Premium subscribers. This new feature allows users to gain insights into different accounts by providing a summary of the profile, including a general description, the account’s activity duration, number of
YouTube has recently introduced a new feature that allows creators to save music from the Shorts feed, making it easier to reuse Shorts audio in different applications. By simply selecting the “Save Music” option from the Shorts UI, creators can now add the desired audio to their chosen sounds folder. This new functionality eliminates the
In a move to further solidify its presence in the AI space, Meta has announced an expansion of its Meta AI chatbot to seven additional languages and regions. This will provide users in countries such as Argentina, Chile, and Mexico with access to Meta’s in-app chatbot in languages including French, German, and Spanish. While Meta
Meta, formerly known as Facebook, has been making waves in the technology world for years. However, recent reports suggest that the company may be eyeing a move into the realm of fashion. CEO Mark Zuckerberg’s evolving sense of style and the popularity of Meta’s Ray Ban Stories glasses hint at a potential future where Meta