The latest report from Tubular Labs sheds light on the current state of social media video, highlighting key trends that are shaping video engagement across popular social apps. One significant trend identified is the rise in longer versions of short video clips on platforms like YouTube and TikTok. Despite the initial dominance of short-form content,
Social Media
With the U.S. Election campaign gradually gaining momentum, TikTok has announced an updated U.S. Election Center in the app, which will feature a range of informational tools to help keep TikTok users accurately informed in the lead up to the vote. Expanding Resources TikTok has partnered with nonprofit Democracy Works to expand the resources available
In a recent development on Instagram, Broadcast Channels are no longer just for broadcasting. A new feature introduced by the platform now allows Channel creators to enable replies, enabling subscribers to add their own comments within the channel itself. This change aims to enhance interaction within the app and provide a space for fans to
Recently, X made the decision to leave its long-time home in San Francisco, announcing that it will be vacating its iconic Market Street building in two weeks. This news comes as a significant change for the company, as it has been based in its Market Street headquarters for the past 12 years. The decision to
Brazil’s recent decision to suspend access to Elon Musk’s X social network has sparked controversy and drawn criticism from various parties. The telecommunications regulator in Brazil made this move in response to a court order issued by Justice Alexandre de Moraes, who has been in a feud with the billionaire investor for several months. The
WhatsApp for Android is currently in the process of developing a new privacy-related feature that will allow users to have more control over the syncing of their contacts. This feature, as detailed by a feature tracker, will bring additional functionality to the multi-account feature of WhatsApp, enabling users to use two WhatsApp accounts on the
Instagram made a significant announcement on Thursday with the launch of its Creator Lab in India during an event held in Mumbai. This educational resource will be focused on content creators and will feature popular Instagram users from India. The Creator Lab will offer valuable insights and strategies for aspiring creators, with content available in
As the holiday season approaches, Google is rolling out new updates for businesses utilizing Google Merchant Center to enhance their Google Shopping listings. One of the key updates includes the introduction of product trend insights. These insights will provide businesses with valuable information on shopping search and purchase trends within the app. By leveraging these
The recent update from Snapchat brings exciting news for marketers and AR creators, as the platform has now been optimized specifically for iPad screens. This means that users can now enjoy a full-screen experience on their iPads, providing a larger canvas for capturing snaps and a better view of friends on different tabs. Previously, Snapchat
In a world where our every online move is scrutinized and held against us, the concept of disappearing posts has gained traction. The launch of a live test of ephemeral updates in the app Threads is aimed at addressing the anxiety around public posting on social media platforms. The pressure associated with having your updates