In a recent Q&A session on Instagram, IG chief Adam Mosseri shed some light on the top considerations factored into the algorithm for expanding reach on the app. Mosseri emphasized that share rates are more important than traditional engagement metrics such as likes and comments. He stated that the number of sends per reach, likes
Social Media
The latest advancements in generative AI tools, such as ChatGPT-4o, have demonstrated their capability to produce human-like outputs. However, users have realized that these tools may not be as beneficial for wholesale coverage of manual tasks. While they can generate valuable insights, users still need to possess a certain level of understanding and expertise to
X has recently made an exciting announcement regarding the expansion of its Grok AI chatbot to Europe. This move comes after finalizing an agreement with E.U. regulators to allow the bot to operate in the region. However, the additional Grok news summaries will only be made available in Europe after the upcoming E.U. general elections.
It seems that TikTok’s recent attempts to oppose the sell-off ruling in the U.S. may not be working as intended. Despite showcasing the platform’s economic impact in specific U.S. states and urging its user community to lobby senators, the sell-off bill has already been approved. This raises the question of the relevance of TikTok’s current
Reddit is rolling out new updates to make hosting and promoting Ask Me Anything (AMA) sessions easier than ever before. One of the key features being added is the ability to schedule AMAs in advance. This new scheduling option allows Redditors to choose “AMA” as a post type within the scheduling flow on desktop, enabling
In the ever-evolving world of social media, it seems that replication is the name of the game. TikTok, the popular video-sharing app, is now following in the footsteps of Instagram by developing a new feature called “Collaboration.” This new feature allows users to tag collaborators on a post, linking their profiles to the post details.
Instagram has recently unveiled a new feature called “Peek”, which aims to bring back the authenticity of social media sharing. This new option will allow users to send quick, unedited snapshots of themselves or their daily life to friends, without the pressure of editing or filtering the image. Similar to the BeReal trend, “Peek” encourages
After much anticipation, Google Messages has finally started testing the long-awaited ‘messages editing’ feature. Speculations regarding the addition of this feature began in December 2023, when reports uncovered various indicators pointing towards message editing capabilities. Now, beta testers have the opportunity to experience and utilize this new feature, indicating that Google is in the final
Twitter, the social media platform that has become a ubiquitous part of our online lives, is once again making waves in the advertising world. The latest development comes in the form of AI-powered ad targeting, which promises to revolutionize the way advertisers create and target ad audiences on the platform. The platform, now simply known
TikTok has recently announced new transparency measures for AI content on its platform. These measures aim to increase awareness and understanding of generative AI and how it is being used and misused on the internet. The platform is working with the Coalition for Content Provenance and Authenticity (C2PA) to implement these changes. One of the