Recently, TikTok made significant changes to its ad targeting options for teens in an effort to enhance transparency and protect user data. These changes include restrictions on personalized targeting and campaign selections for teens in the U.S., as well as updates to data controls and disclosure elements within the app. One of the most notable
Social Media
While many AI chatbots have faced mixed responses from users, social platforms are betting on the potential of generative AI to revolutionize in-stream engagement. X, a leading social platform, is investing in its Grok chatbot to enhance its AI capacity. By making Grok more accessible to paying users and integrating it into various features like
WhatsApp is reportedly testing a new dedicated video note mode for its camera interface on both Android and iOS platforms. This feature, spotted by a feature tracker, would allow users to easily record and share video notes directly from the camera interface. Enhanced User Experience According to reports, this new video note mode is said
The latest buzz surrounding WhatsApp involves the expansion of its Meta AI chatbots in various markets, with a particular focus on India and the US. In addition to this, the popular instant messaging platform is now exploring new horizons by delving into the realm of artificial intelligence. Enter the ‘Imagine Me’ feature – a cutting-edge
Meta made an important update to its artificial intelligence (AI) content detection label, changing it from “Made with AI” to “AI Info”. This announcement follows criticism from Instagram influencers and photographers who expressed dissatisfaction with the previous label. The company admitted that the old label did not meet user expectations and lacked necessary context. The
TikTok has recently introduced a new feature that allows creators to download their videos without the TikTok watermark. This new option makes it simpler for users to repurpose their short-form video content in various other applications. This change was highlighted by Jonah Manzano, who shared a screenshot showing how TikTok prompts users to save their
As part of its ongoing efforts to reassure ad partners of its commitment to brand safety, X has announced its rejoining of the World Federation of Advertisers’ Global Alliance for Responsible Media (GARM). This coalition aims to address the challenges posed by harmful content on digital media platforms and its impact on advertising monetization. X’s
WhatsApp for iOS is now offering users the ability to create events directly within group chats. This feature, initially seen in the beta version of the app for Android, is now available in the stable version of the iOS app. The addition of the Event option in group chats enhances the overall user experience on
X recently rolled out updated account analytics features and is now gearing up to launch updated ad analytics. The new ad analytics dashboard will provide improved dashboards and metric overviews, making it easier for advertisers to track their paid content performance. The updated ad analytics dashboard will feature a range of large performance charts, allowing
Upon closer inspection of the data shared by Elon Musk regarding Twitter’s usage statistics, there seems to be some discrepancies. Musk claimed that there were 76 billion total user-seconds in the U.S., which supposedly beat the previous record by 5%. However, when we break down these numbers, it appears that the actual engagement per user