Google is taking its ad capabilities to the next level by expanding its relationships with streaming providers such as Disney, Paramount, NBCUniversal, and Warner Bros. This move will provide advertisers with more placement options for their campaigns, allowing them to reach a wider audience and target their ads more effectively. By showing ads on content
Social Media
Recent data indicates a rise in Threads usage in the United States, prompting Meta to implement a new strategy to enhance in-app engagement. The social media giant is now providing financial incentives to high-profile creators to encourage them to post on the Threads app. Meta is offering select creators from its other platforms up to
TikTok, the popular social media platform, has recently rolled out a new feature called “AI-moji” that allows users to create cartoonish avatars of themselves for stickers in the app. This feature utilizes artificial intelligence to scan in your face and generate a digital character that can be used in various ways within the app. Users
Elon Musk’s involvement in the platform formerly known as Twitter has caused quite a stir in the tech world. However, the actual impact of his various updates and shifts on the platform remains unclear. While some reports suggest that X is losing users and that alternative platforms like Threads are gaining traction, X itself claims
Microsoft’s continuous reports on LinkedIn’s “record levels of engagement” seem to be a recurring theme, dating back to 2018. The persistence of these claims raises questions about the validity and credibility of such statements. With each update, the percentage growth in sessions and engagement levels seems to follow a predictable pattern, leading to skepticism about
The recent legislation passed in Congress, requiring TikTok’s Chinese owners to divest, has initiated a countdown for the popular video-sharing platform. Under this law, TikTok has 270 days to sell or face a potential US ban. The concerns raised by regulators and lawmakers regarding the Chinese ownership of TikTok stem from national security fears. There
The Google Pixel 8 series introduced an enhanced face unlock feature last year, allowing users to conveniently access compatible banking and payment apps. Now, WhatsApp has incorporated support for the face unlock feature on the Pixel 8 phones. This update adds an extra layer of security to the instant messaging app, ensuring that users can
In response to the U.K.’s Competition and Markets Authority’s (CMA) concerns, Google has once again delayed the deprecation of third party cookies. The CMA has raised apprehensions regarding how this move will affect the digital marketing industry and Google’s competitors. This delay follows the CMA’s previous highlighting of how removing third party cookies in Chrome
The latest data from Apptopia reveals an interesting shift in the social media landscape, particularly in the U.S. market. Threads, Meta’s Twitter clone experiment, is experiencing a steady increase in daily active users, surpassing X in terms of daily actives. While third-party app data providers may not have access to the full stream of information
WhatsApp, one of the most popular messaging platforms, has been rumored to be working on a nearby file-sharing feature for Android users for quite some time now. While the feature has not yet made its way to the beta version of the app, recent reports suggest that WhatsApp is adding more improvements to it and