It has recently come to light that Google and Meta have reportedly made a deal to create and display ads targeted at minor users. The collaboration involved Google working on a marketing project to develop ads for Meta’s Instagram platform that were specifically aimed at teenagers. This revelation is particularly concerning considering both companies have
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LinkedIn has recently made significant strides in the realm of sponsored newsletters by extending this feature to newsletters created by users within the app. This development opens up new opportunities for brands to leverage the reach and influence of popular newsletters crafted by thought leaders in their respective industries. By putting their branding on these
In a bold move, Elon Musk’s social media platform X has taken legal action against a global advertising alliance and several major companies, including Mars and CVS Health. The lawsuit alleges unlawful conspiracy to boycott the site, resulting in significant revenue loss for X. This legal battle sheds light on the complexities of the digital
In recent months, Meta has made significant changes to its advertising platform by removing detailed targeting exclusions as an option for new campaigns. This decision has raised some concerns among advertisers who have relied on these exclusions to refine their ad audience based on demographics, interests, and behaviors. Meta found that over time, detailed targeting
It’s important to critically analyze the claims made by Elon Musk and others regarding the success of X as a social media platform. While Elon may tout X as being ahead of Meta’s apps in terms of usage, the reality is that the data presented may not tell the full story. When examining the metrics
The recent announcement by Threads chief Adam Mosseeri confirming that Threads has reached 200 million monthly active users is indeed an impressive feat. The fact that the app has achieved this milestone in just over a year is noteworthy, regardless of any perceived piggybacking off Instagram. One cannot deny the significance of having 200 million
Telegram has recently launched a new in-app browser with support for multiple tabs, adding more functionality to the popular messaging platform. This feature allows users to navigate between different tabs seamlessly, making it easier to multitask while using the app. With the ability to switch between collapsed and reopened windows, users can now browse the
E.l.f. has recently become the official beauty partner of Hot Girl Walk, a fitness organization aimed at promoting movement among women. This partnership marks a new direction for the cosmetics company, as it delves into entertainment marketing with a unique twist. By releasing a two-minute video parodying televised sports competitions, E.l.f. is tapping into popular
In recent news, Publicis Groupe has made a significant move by entering into an agreement to acquire Influential, the world’s largest influencer marketing company by revenue. This acquisition marks a strategic step for Publicis Groupe in expanding its reach and capabilities in the rapidly growing influencer marketing industry. Reports have indicated that the deal between
When it comes to TikTok marketing, one of the key takeaways from CreatorIQ’s analysis is the importance of working with creators to establish trust with your audience. According to their findings, 55% of TikTok users are more likely to trust brands when they hear about them from creators, rather than through traditional advertisements. This emphasizes