X, formerly known as Twitter, has introduced a new, simplified process for launching ads on the platform. This new process aims to make it easier for advertisers to set up campaigns quickly and efficiently by utilizing X’s AI targeting tools instead of manually honing in on a specific audience. The streamlined set-up process involves selecting
Social Media
Meta recently announced its highly anticipated IAB Newfronts event, where the company will showcase its latest ad updates and innovations. With a special focus on its AI tools and expanded Reels opportunities, Meta aims to provide valuable insights for marketers and industry professionals. During the event, Meta plans to present a vision of the future
Meta’s latest initiative involves hosting a series of workshops across the U.S. designed to help parents better manage their child’s screen time and online exposure. The “Screen Smart” series will kick off in five major cities, offering parents the opportunity to participate in hands-on educational workshops and gain insights from Meta experts. Meta’s ongoing efforts
Despite X’s repeated assurances regarding brand safety, more advertisers are expressing concerns about their ad placements appearing alongside objectionable content. Hyundai recently announced a pause in its ad spend on X after discovering that its ads were being displayed alongside pro-Nazi content. X has undergone an 80% reduction in total staff, including many moderation and
X, formerly known as Twitter, has been making significant changes to its user interface in order to achieve a more minimalistic and simplified design. This includes plans to remove the reply, like, and re-share buttons from posts in the main feed, and replacing them with new action controls. This shift towards a cleaner interface aims
Airchat is a voice + text network that has been gaining some attention within the tech industry. It allows users to speak their posts, which are then translated into text and displayed in a feed similar to Twitter. The app looks sleek and incorporates elements from successful platforms like Clubhouse and Twitter. However, despite its
Recently, Elon Musk and his company, X Corp., found themselves in a precarious situation with Brazilian authorities over requests to censor certain users on the platform. Initially, Musk took a bold stand against the demands, refusing to comply and citing concerns about free speech. However, this defiance quickly led to growing fines and the looming
xAI, the AI division of X Corp, has recently unveiled its latest iteration of the Grok AI model, Grok 1.5. This new version boasts the ability to handle multimodal inputs within its queries, allowing users to ask a wider range of questions and receive more comprehensive responses. With the incorporation of multimodal inputs, users can
Exciting news has emerged for Threads users as Meta recently announced a new live test of direct messages (DMs) on the platform. Some users have already reported seeing a new “Message” call-to-action button on Threads profiles, signaling the arrival of this long-awaited feature. However, there is a catch – the DMs on Threads will not
X, formerly known as Twitter, has recently made changes to its blue tick feature, causing a stir among users. The decision to remove the option for users to hide their blue tick has raised eyebrows and sparked discussions about the effectiveness of this move. In this critical analysis, we will delve deeper into the implications