Instagram chief Adam Mosseri has emphasized the importance of growing Threads’ active user count as the key driver for broader adoption of the platform. Mosseri believes that features like trending topics will not significantly alter the trajectory of Threads, but rather be important for a small group of power users. The ultimate goal for Threads
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Threads, the Twitter clone developed by Meta, is experiencing a surge in growth, with engagement on the rise. During Meta’s Q4 2023 earnings announcement, CEO Mark Zuckerberg revealed that Threads now has an impressive 130 million monthly active users. This signifies a steady increase in users since its initial launch peak, positioning the app for
In the ever-changing realm of social media, YouTube has maintained its position as the leader in online video platforms. However, over the past two years, TikTok has emerged as a significant player, experiencing exponential growth. These findings, unveiled in Pew Research’s latest report titled “Americans’ Social Media Use,” shed light on the current trends in
LinkedIn has recently introduced a new ad tracking feature called “Website Actions” that aims to enhance the connection between in-stream activity and web response. This new option utilizes the LinkedIn Insight Tag on your website, allowing you to track multiple response activities without requiring unique coding for each action. By selecting the actions that are
TikTok, the popular social media platform, is facing ongoing challenges as it tries to establish in-stream shopping features. One major obstacle the company faces is the consistent flow of reports suggesting that it continues to share user data with its parent company in China, despite TikTok’s repeated denials. According to a recent report from The
WhatsApp, the popular messaging service owned by Meta, is reportedly working on adding support for passkeys to its iOS app. The passkeys feature, which allows users to log in with their biometrics instead of traditional password authentication, has already been introduced on WhatsApp for Android. However, it appears that iPhone users will soon be able
Reddit’s upcoming IPO has been the talk of the tech industry, with initial reports suggesting that the company was aiming for a valuation of $15 billion. However, this valuation seems highly ambitious when compared to other social media platforms. For instance, X, which has more than triple the number of users as Reddit, is currently
X, the social media platform, has been facing various challenges lately, including a reduced staff pool and concerns about child protection. In an effort to address these concerns, X CEO Linda Yaccarino is set to appear before Congress to explain the platform’s ongoing efforts to combat child sexual exploitation (CSE) material. To further enhance its
In a surprising turn of events, popular YouTuber MrBeast, also known as Jimmy Donaldson, re-posted one of his old clips on X and made a staggering $260k in ad revenue share in just a single week. This immense success left other X creators, who are earning around $1000 for similar numbers, baffled and questioning what
X, the popular social media platform, is embracing a “video-first platform” approach, and to further reinforce this strategy, it is introducing a new media tab. This upcoming feature aims to make it easier for users to discover the latest video content within the app. By analyzing the current trends and user preferences, X is strategically