Upon examining the updated usage stats provided by the platform formerly known as Twitter, it becomes evident that there are some discrepancies in the reported growth metrics. For instance, X claims to have 250 million daily active users, which has remained unchanged for 16 months. Similarly, the monthly active users of X were reported to
Social Media
Instagram is continuing to expand its testing of longer Reels video uploads, with select users now having the ability to upload 3-minute long Reels within the app. This change marks a significant shift from the current 90-second limit that users are accustomed to. Instagram has been experimenting with longer video uploads for some time, even
LinkedIn has recently announced its plans to introduce a new in-app gaming element, which aims to revolutionize the way professionals engage on the platform. The addition of puzzle games within the app is a bold move by LinkedIn, as it introduces a competitive corporate ranking system based on users’ performance in these games. The new
TikTok has recently introduced new elements to its “Sounds for Business” audio library, aimed at providing advertisers with more diverse audio clips to use in their campaigns. These new audio samples, curated from TikTok influencers, are available in the platform’s “Commercial Audio Library” and are free for advertisers to utilize. This update will offer brands
X, formerly known as Twitter, is currently working on a new feature that would display pinned posts to a user’s followers through a dedicated breakout display in-stream. This feature, as suggested by X owner Elon Musk, aims to ensure that all followers see the pinned posts of the account they are following. However, it remains
The European Union (E.U.) has taken a proactive approach in regulating the development of artificial intelligence (AI) technology to ensure consumer protection in the digital landscape. However, while these regulations aim to address concerning elements of AI usage, there are potential drawbacks that could hinder innovation and competitiveness in the global AI race. The new
If you’re not paying for verification on Facebook or Instagram, would you ever consider it? What about if Meta added in some new features for paying users, like the capacity to add links in Reels? These are some of the options being considered as Meta looks for ways to drive more take-up of its Meta
Google has recently made changes to its business listings in Search by introducing a new section that displays recent social media posts from connected profiles. This update brings a new element to Google Business profiles, providing businesses with the opportunity to showcase their social media content directly within Google Search and Maps. The new sub-section
WhatsApp has recently introduced a new feature that displays a label confirming end-to-end encryption (E2EE) within individual and group conversations. This label serves to assure users that the messages sent and received are encrypted and that WhatsApp does not store any of the information. This development comes in the wake of Meta’s concerns about implementing
As TikTok highlights, women now hold renewed cultural status and significant influence in marketing. This shift requires brands to reassess their creative approaches towards reaching women, viewing them not just as consumers but also as creative partners. This change in perspective is crucial for brands looking to harness the immense power that women possess in