In response to the U.K.’s Competition and Markets Authority’s (CMA) concerns, Google has once again delayed the deprecation of third party cookies. The CMA has raised apprehensions regarding how this move will affect the digital marketing industry and Google’s competitors. This delay follows the CMA’s previous highlighting of how removing third party cookies in Chrome
Social Media
The latest data from Apptopia reveals an interesting shift in the social media landscape, particularly in the U.S. market. Threads, Meta’s Twitter clone experiment, is experiencing a steady increase in daily active users, surpassing X in terms of daily actives. While third-party app data providers may not have access to the full stream of information
WhatsApp, one of the most popular messaging platforms, has been rumored to be working on a nearby file-sharing feature for Android users for quite some time now. While the feature has not yet made its way to the beta version of the app, recent reports suggest that WhatsApp is adding more improvements to it and
X, formerly known as Twitter, has introduced a new, simplified process for launching ads on the platform. This new process aims to make it easier for advertisers to set up campaigns quickly and efficiently by utilizing X’s AI targeting tools instead of manually honing in on a specific audience. The streamlined set-up process involves selecting
Meta recently announced its highly anticipated IAB Newfronts event, where the company will showcase its latest ad updates and innovations. With a special focus on its AI tools and expanded Reels opportunities, Meta aims to provide valuable insights for marketers and industry professionals. During the event, Meta plans to present a vision of the future
Meta’s latest initiative involves hosting a series of workshops across the U.S. designed to help parents better manage their child’s screen time and online exposure. The “Screen Smart” series will kick off in five major cities, offering parents the opportunity to participate in hands-on educational workshops and gain insights from Meta experts. Meta’s ongoing efforts
Despite X’s repeated assurances regarding brand safety, more advertisers are expressing concerns about their ad placements appearing alongside objectionable content. Hyundai recently announced a pause in its ad spend on X after discovering that its ads were being displayed alongside pro-Nazi content. X has undergone an 80% reduction in total staff, including many moderation and
X, formerly known as Twitter, has been making significant changes to its user interface in order to achieve a more minimalistic and simplified design. This includes plans to remove the reply, like, and re-share buttons from posts in the main feed, and replacing them with new action controls. This shift towards a cleaner interface aims
Airchat is a voice + text network that has been gaining some attention within the tech industry. It allows users to speak their posts, which are then translated into text and displayed in a feed similar to Twitter. The app looks sleek and incorporates elements from successful platforms like Clubhouse and Twitter. However, despite its
Recently, Elon Musk and his company, X Corp., found themselves in a precarious situation with Brazilian authorities over requests to censor certain users on the platform. Initially, Musk took a bold stand against the demands, refusing to comply and citing concerns about free speech. However, this defiance quickly led to growing fines and the looming