YouTube has recently announced its plans to introduce longer ad breaks in order to provide uninterrupted content within its Connected TV experiences. This decision comes after research showed that the majority of YouTube viewers prefer video ads to be grouped together, rather than dispersed throughout a video. By implementing longer ad breaks in CTV, YouTube
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Meta has recently announced a new update for Meta Business Suite, also known as “Creator Studio” or “Business Manager”. This update allows users to connect and manage up to 10 profiles within their account, eliminating the need to constantly log in and out when handling different business Pages on Facebook and Instagram. It’s important to
WhatsApp is on the brink of introducing a groundbreaking new feature that will revolutionize the way users interact with Meta AI. This feature will allow users to engage in hands-free verbal conversations with the AI chatbot, taking communication to a whole new level. The upcoming voice mode feature for Meta AI has been making waves
Reddit has recently introduced an update to its agency partner program, offering approved partners new badges to showcase their expertise in Reddit ads. This initiative is part of Reddit’s broader strategy to enhance its advertising opportunities and highlight its evolving ad options to a wider range of brands. The newly launched Reddit Official Partner Badging
Threads users on desktop are now able to access a new analytics dashboard that offers a variety of performance insights for their profiles. This dashboard provides valuable information on key metrics such as “Views,” “Interactions,” follower growth, and audience demographics. The availability of these insights is crucial for users who are looking to enhance their
TikTok, the popular social media platform known for its short-form videos, is now making a move to enhance its direct messaging (DM) features. With the rise of DMs as a key engagement element on platforms like Instagram, TikTok is looking to capitalize on this trend by introducing new features to its messaging system. One of
It has recently come to light that Google and Meta have reportedly made a deal to create and display ads targeted at minor users. The collaboration involved Google working on a marketing project to develop ads for Meta’s Instagram platform that were specifically aimed at teenagers. This revelation is particularly concerning considering both companies have
LinkedIn has recently made significant strides in the realm of sponsored newsletters by extending this feature to newsletters created by users within the app. This development opens up new opportunities for brands to leverage the reach and influence of popular newsletters crafted by thought leaders in their respective industries. By putting their branding on these
In a bold move, Elon Musk’s social media platform X has taken legal action against a global advertising alliance and several major companies, including Mars and CVS Health. The lawsuit alleges unlawful conspiracy to boycott the site, resulting in significant revenue loss for X. This legal battle sheds light on the complexities of the digital
In recent months, Meta has made significant changes to its advertising platform by removing detailed targeting exclusions as an option for new campaigns. This decision has raised some concerns among advertisers who have relied on these exclusions to refine their ad audience based on demographics, interests, and behaviors. Meta found that over time, detailed targeting