Upon closer inspection of the data shared by Elon Musk regarding Twitter’s usage statistics, there seems to be some discrepancies. Musk claimed that there were 76 billion total user-seconds in the U.S., which supposedly beat the previous record by 5%. However, when we break down these numbers, it appears that the actual engagement per user
Social Media
Facebook and Instagram advertisers using iOS devices will now have to pay an additional 30% fee directly to Apple when purchasing ads. This change was first introduced to U.S. advertisers in February and is now expanding to all regions. To avoid these extra charges, advertisers can opt to purchase ads through facebook.com or instagram.com on
In light of facing a ban in the U.S. due to data security concerns, TikTok is taking proactive steps to enhance its user security measures in the country. The social media platform has partnered with cybersecurity firms HaystackID and OnDefend to monitor its safety and data protection protocols. These new contractors will act as “Independent
Threads is currently working on a new feature that would allow users to post content that disappears after 24 hours. This is a common feature seen in other social media platforms like Snapchat and Instagram, and it seems like Threads is following suit. The idea behind disappearing posts is to encourage users to share more
YouTube recently announced the testing of a new feature called ‘Hype’, aimed at providing more community support to small content creators. This feature is being made available to viewers in select regions, allowing eligible creators to participate and benefit from the program. The ‘Hype’ feature allows viewers in specific regions like Brazil, Turkey, and Taiwan
Reddit has provided valuable insights into how users are utilizing the platform for holiday shopping research. The platform has emerged as a crucial discovery and validation tool for many shoppers, with a significant number already searching for great deals up to six months before the holiday season begins. According to Reddit, the platform is considered
WhatsApp is stepping up its sticker game by introducing more interactive stickers with fluid motion, all thanks to the new Lottie framework support. The new development was initially spotted in a beta version of the WhatsApp for Android app back in February. However, it is now being widely rolled out with the latest stable update
Facebook is constantly evolving and testing new features to enhance the user experience for businesses. One of the latest developments in this space is the introduction of automated A/B testing for Reels on business pages. This innovative approach allows Facebook to experiment with different variations of Reels content to optimize performance without any manual intervention
YouTube has recently taken action against users who are using virtual private networks (VPNs) to access cheaper premium subscriptions. This crackdown comes after the video-streaming service has been targeting third-party ad blockers violating its terms of service. Now, it seems that YouTube is redirecting its focus on maintaining its revenue streams, specifically YouTube Premium subscriptions.
In an effort to protect children from the potential harms of social media, various U.S. states have begun implementing their own laws and regulations. New York Governor Kathy Hochul recently signed two significant acts aimed at safeguarding children online – the “Stop Addictive Feeds Exploitation (SAFE) for Kids” act and a Child Data Protection Act.