Reddit has recently introduced an update to its agency partner program, offering approved partners new badges to showcase their expertise in Reddit ads. This initiative is part of Reddit’s broader strategy to enhance its advertising opportunities and highlight its evolving ad options to a wider range of brands.
The newly launched Reddit Official Partner Badging Program allows agency partners to earn exclusive badges as they progress towards becoming certified Reddit experts. Initially launched in June 2022, the Reddit Ads Formula has since expanded with the introduction of the “Boost 2.0 Certification Program” in October 2023. While currently in its pilot phase, the program has already attracted key partners such as Just Global, Aleph, Omni Advertising, GroupM, Tinuiti, BVK, Furman Roth, and InHouse Agency.
Approved Reddit partners who complete the platform’s training courses will receive official badges that highlight their proficiency in Reddit ads. These badges will distinguish different types of Reddit ads partners based on the certifications they have achieved through the Reddit Ads Formula. Certified Sales Partners meeting specific criteria will earn a shareable digital badge, while those meeting additional requirements will be recognized as “Certified Sales Gold Partners” and featured on the Reddit for Business website.
Reddit Certified Sales and Gold Partners will enjoy early access to forthcoming Reddit Ads Formula certifications, enhanced customer service from Reddit’s team, and opportunities to be showcased in Reddit’s outreach initiatives. This program represents Reddit’s commitment to enhancing its ad potential and cultivating relationships with a diverse range of ad partners. As the platform continues to attract a growing user base, now totaling 91.2 million daily active users, advertisers are increasingly drawn to Reddit for its engaged communities and advertising opportunities. With brands looking to diversify their advertising strategies and explore new platforms, Reddit ads hold significant value for targeted campaigns and niche audiences.
Reddit’s new Official Partner Badging Program signifies another step towards promoting its ad offerings and attracting more brands to consider Reddit as a viable advertising platform. By providing certified partners with exclusive badges and access to specialized resources, Reddit aims to establish itself as a valuable advertising partner for brands seeking to connect with highly engaged communities and drive impactful campaigns. As the digital advertising landscape continues to evolve, Reddit’s commitment to innovation and partner collaboration positions it as a prominent player in the online advertising industry.
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