Recently, major Danish newspapers and TV stations have taken a stand against OpenAI, threatening legal action unless the company compensates the country’s press for allegedly using their content to train its AI models. The Danish Press Publications’ Collective Management Organization (DPCMO), representing 99 percent of Danish media outlets, is adamant about receiving remuneration for their work that has been utilized to enhance OpenAI’s models.
AI has introduced a new challenge in the realm of copyright law, with OpenAI facing a series of lawsuits claiming that the company scraped news companies’ websites without permission to train its AI models. Following these lawsuits, OpenAI entered into licensing agreements with major publishers, allowing them to use their content to train future iterations of ChatGPT. However, the financial terms of these deals remain undisclosed.
In a unique and collective approach, Danish media is pushing for negotiations with OpenAI as a group. This strategy aims to set a precedent for other small countries and could potentially reshape the dynamics of AI and media relationships. Despite OpenAI striking deals with publishers individually, Danish media’s united front is aiming to secure fair compensation for the utilization of their content.
Karen Rønde, CEO of DPCMO, expressed concerns about Denmark not being a top priority for OpenAI during negotiations. The focus on deals in larger markets like Germany, France, and Spain has left Danish content creators feeling neglected and undervalued. Rønde’s communication with OpenAI’s legal representatives highlights the urgency of reaching a mutually beneficial agreement before the value of Danish press content diminishes.
Rønde emphasizes the importance of striking a deal with OpenAI and Google’s Gemini within the next year. The increasing reliance on AI chatbots and search engine overviews poses a threat to publishers’ websites, potentially leading to further devaluation of their content. Failure to establish a partnership agreement promptly may result in Danish media needing to assert their rights through legal action.
Established in 2021, the Danish Press Publications’ Collective Management Organization was formed to help Danish media navigate negotiations with Big Tech entities. By uniting various media outlets, DPCMO aims to ensure that Denmark is not sidelined in discussions with major tech companies. Previous license agreements with Microsoft’s Bing and Google underscore the need for fair compensation, although specific terms regarding remuneration are yet to be determined.
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