TikTok has recently introduced new elements to its “Sounds for Business” audio library, aimed at providing advertisers with more diverse audio clips to use in their campaigns. These new audio samples, curated from TikTok influencers, are available in the platform’s “Commercial Audio Library” and are free for advertisers to utilize. This update will offer brands more options to create engaging and sound-rich content for their TikTok promotions.
The addition of voice clips recorded by popular TikTok creators such as Anania, Matt Buechele, Devin Halbal, Good Children, Sani Sisters, and Very Gay Paint, allows advertisers to incorporate recognizable voices in their videos. This feature aims to enhance the overall user experience and offer a more engaging soundtrack for trend-ready content. While the audio samples are pre-recorded and not custom, they provide an opportunity for brands to collaborate with TikTok influencers indirectly.
Sound is a crucial element of the TikTok experience, with 88% of users acknowledging its essential role in their enjoyment of the app. Moreover, 73% of users are influenced to “stop and look” at an ad when prompted by sound. This highlights the importance of incorporating sound effectively in TikTok advertisements to capture the attention of the audience. The new voice clips introduced in the “Sounds for Business” audio library aim to assist businesses in creating more compelling in-stream promotions.
Despite the positive impact of TikTok’s new audio features, challenges exist within the platform, particularly relating to its ongoing dispute with Universal Music. The withdrawal of Universal’s music from TikTok poses a significant challenge, considering the popularity of artists signed to the label. However, this issue is separate from the recent announcement regarding the expansion of in-app audio content for businesses. TikTok continues to update its Commercial Music Library with new music and sounds, providing advertisers with a range of tools to enhance their creative process.
TikTok’s introduction of the “Sounds for Business” audio library reflects the platform’s commitment to offering innovative solutions for advertisers. By incorporating voice clips from popular TikTok influencers, brands can create more engaging and memorable content for their promotions. With sound playing a crucial role in user engagement on TikTok, businesses should consider utilizing these new audio features to maximize the impact of their advertisements.
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