TikTok’s New Collaboration Feature: A Copy of Instagram?

In the ever-evolving world of social media, it seems that replication is the name of the game. TikTok, the popular video-sharing app, is now following in the footsteps of Instagram by developing a new feature called “Collaboration.” This new feature allows users to tag collaborators on a post, linking their profiles to the post details.

According to app researcher Radu Oncescu and The SpAndroid team, the new collaboration feature on TikTok will have several key elements:
– Creators can invite up to 5 other creators to collaborate on a post
– Users will have the option to approve or decline collaborator listings
– Users can remove themselves as collaborators at any time
– Collaborator posts will appear on both the creator and collaborator profiles
– Only the creator will have the ability to edit the post
– Users can invite collaborators up to four times each month

While the collaboration feature on TikTok may seem similar to collaborative posts on Instagram, there are some key differences. On Instagram, users can add up to six collaborators, and there is no limit on the number of collaboration posts per month. Despite these similarities, the addition of a collaboration feature on TikTok could provide users with new ways to engage with specific audiences and increase their reach on the app.

Potential Benefits of the Collaboration Feature

Aside from engaging with audiences, the collaboration feature on TikTok could also be a useful tool for conducting affiliate campaigns and showcasing brands to a wider audience through partner accounts. This feature has not been officially released yet, but it appears to be in the late-stage testing phase, indicating that it may be rolled out to users soon.

While some may view TikTok’s new collaboration feature as a mere copy of Instagram, it has the potential to offer users unique opportunities for engagement and brand promotion. It will be interesting to see how users leverage this feature to enhance their presence on the platform and connect with a broader audience.