The Impact of Elon Musk’s Latest Move on Twitter

The Impact of Elon Musk’s Latest Move on Twitter

Elon Musk, the owner of X (formerly Twitter), recently announced a new strategy to increase X subscriptions by giving away checkmarks to users with high follower counts on the platform. This move is aimed at increasing the appeal of X Premium and X Premium+ features among users.

According to Musk’s announcement, users with over 2,500 verified followers will receive X Premium for free, while those with over 5,000 verified followers will get access to X Premium+ at no cost. Musk believes that by offering these premium features for free to users with high follower counts, it will encourage more people to pay for X subscriptions.

Musk’s decision to make X Premium and X Premium+ available for free to users with a large number of followers is driven by the desire to create hype around the platform. By making these features accessible to more users, Musk hopes to increase interest in X and ultimately drive more subscription revenue for the app.

The resurgence of blue checkmarks among high profile users on X could potentially make them more relevant again. Musk’s previous decision to remove checkmarks resulted in backlash as it diminished the exclusivity and perceived value of the marker. By reinstating the checkmarks and linking them to premium features, Musk aims to attract more users to upgrade to paid subscriptions.

Despite Musk’s efforts to boost X Premium take-up, the app has struggled to attract a significant number of subscribers. Current estimates suggest that X Premium has fewer than a million subscribers out of a total user base of 550 million. Additionally, the introduction of Grok, X Corp’s AI chatbot, has failed to generate substantial interest among users.

As X continues to push for increased subscription revenue, it remains to be seen whether Musk’s latest move will be successful in attracting more users to upgrade to premium features. While providing free access to X Premium and X Premium+ for users with high follower counts is a strategic approach, the app may need to explore additional tactics to increase its subscription base.

Elon Musk’s decision to offer X Premium features for free to users with large follower counts reflects his ongoing efforts to drive subscription revenue for the app. By leveraging the appeal of blue checkmarks and premium features, Musk aims to create hype around X and attract more users to upgrade to paid subscriptions. However, the success of this strategy will depend on how effectively it resonates with users and drives interest in X’s premium offerings.

Social Media

Articles You May Like

The Ongoing Brand Safety Concerns on X: An Analysis
The Fallout of Tesla’s Layoffs: Musk Apologizes for Low Severance Packages
The Impact of the Palestinian Relief Bundle on Itch.io
The Impact of Tesla Layoffs in New York

Leave a Reply

Your email address will not be published. Required fields are marked *